Title: Board Director
Company: Intellihealth Intellihealth
Education:
B.S.N., UNC-Chapel Hill
MBA, Columbia University
MPH (public health), Columbia University
Prior Experience:
Biopharmaceutical and Vaccine Industry (U.S. and Global)
• Sales
• Market Research / Forecasting
• Product Management (U.S. and Global Commercialization): cardiovascular disease (statins, ACE inhibitors), pediatric vaccines (MMRII, PedVaxHIB, Varivax), osteoporosis, transplant, anti-virals (influenza, CMV)
• National Accounts
Pharmacy Benefit Management: Business development, health management, strategic alliance management
Digital Health / Electronic Health Records: In-EHR advertising, mobile app drug information
Patient Affordability / Hub Services: co-pay coupons for patients, reimbursement services programs to speed patient medication start-up and compliance for complex biologics
Career Switcher? Yes; made an early change from nursing and hospital administration to biopharmaceuticals and vaccine commercialization; then switched to digital health after a long career in the biopharmaceutical industry. This included approx. 7 years in the pharmacy benefit management business (Medco; PBM acquired by Merck).
Check out my: <a href=”https://www.linkedin.com/in/barbara-senich/
Hometown: Alexandria, VA
Ask me about: Biopharmaceutical and Vaccine marketing as well as Pharmacy Benefit Management (PBM) including topics such as:
• commercial aspects of new drug candidate selection
• drug profile optimization modeling
• commercial input into clinical trial design
• market research
• modeling and forecasting (markets, drugs, vaccines)
• creating markets (de novo) for pharmaceuticals
• managing patent expiration
• drug pricing
• sales force management
• national accounts
• marketing planning
• product management
• pharmacy benefit management
• digital health / Electronic Health Records (EHR)
• patient affordability, co-pay coupons, hub services
Fun fact: I took auto mechanics in high school; I replaced the water pump in my own car (an aging 1969 Chevelle) and learned to use a timing light and feeler gauge to tune my engine.