Brian P. Goldstein, MD, MBA is a Clinical Professor of Medicine at the University Of North Carolina School Of Medicine. He serves as the School Of Medicine Campus Liaison for Business Education. Dr. Goldstein has twenty-five years of experience as a practicing physician. He also has more than fifteen years as a physician-executive, having served as a Chief Operating Officer for UNC Hospitals, and as Chief of Staff/Executive Associate Dean for Clinical Affairs for UNC Health Care System. Dr. Goldstein’s current interests include: health care management; education for medical students and MBA students; and innovations that enhance health care for patients and consumers, and improve physicians’ practice.