Up Next

ki-logo-white
Market-Based Solutions to Vital Economic Issues

SEARCH

Danielle Robinson

Vice President, Strategic Marketing, Highmark Health

Danielle Robinson is currently the Vice President of Strategic Marketing at Highmark Health. Enterprise Marketing at Humana. Previously, she was the Vice-President of Strategic Marketing at Humana, and was responsible for brand building and marketing engagement efforts with physician and provider audiences as well as integrated marketing strategy, planning, and execution of brand building and consumer engagement efforts for the Healthcare Services division, which includes Pharmacy, Humana at Home, Clinical Operations, Innovation, and Humana’s partnership with Kindred at Home.


Before joining Humana, Danielle was a member of the senior leadership team at VillageMD, a leading health care provider supporting primary care physicians moving to a high-value model for care. She was responsible for all marketing and communications, including revenue driving, branding, digital, PR, consumer and provider engagement, and sales support initiatives. Prior to VillageMD, Danielle was Vice-President, Strategic Marketing at Anthem and led integrated growth strategy and execution for Anthem’s new business efforts, including LiveHealth Online telehealth, the Hispanic Health Initiative, and Anthem’s strategic investment companies. As a former consultant at Deloitte, Danielle spent 13 years advising health care companies and led its Customer Product Channel Solution offering. She worked with clients to address key market-facing trends in the health care space, including growth, consumerism, business diversification, product innovation, product simplification, and population health.


Danielle received her Bachelor of Arts degree from Duke University and her Master’s in Business Administration from the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill, where she serves on the Leadership Board of the Center for the Business of Health. She lives in Chicago with her husband and three children.